The mission of the Language, Cognition, & Instructional Technology Lab is to contribute to the development of a coherent, pragmatically useful, innovative, empirical, behavioral approach to psychological science that will enable significant steps forward in our understanding of human beings, the creation of human progress, and in the alleviation of human suffering.

In addition, we seek to make theoretical and empirical analyses of the role of basic verbal processes in complex human behavior and to pursue the applied implications of these analyses in the service of improving lives and changing cultural practices, particularly in educational and organizational settings.

Finally, the lab strives to produce behavioral scientists and practitioners who are well-equipped to play an important role in the bettering of the human condition through the dissemination and application of behavioral science.

Pretty cool, huh?